Nonprofits are here to change the world. And SXSW® is here to inspire do-gooders in their work.
Whether you are headed to #SXSW2019 or keeping up with the conference on social media – keep an eye on this site for this “nonprofit geek’s” descriptions of top offerings from the SXSW Social & Global Impact track.
Brené Brown (March 8th at 11:00 a.m. – Austin Convention Center)
The strength of our beliefs can be the foundation for positive changes. Storyteller, Researcher and Author Brené Brown (Daring Greatly, Rising Strong…) will address top questions that change-makers face in an age of increased polarization. Is it possible to improve the world in a culture of shaming and blaming? Brown’s keynote will shed light on the effort it takes to show up and make a difference in our communities.
Stay tuned to this page for more Social & Global Impact SXSW® picks from Your Nonprofit Geek.
It seems every internet advancement produces a new way for nonprofits to spread the word about their work. Amplify Austin Day is one such way for nonprofits to describe their mission and reach potential supporters.
On January 4th, 2019 the Texas Grants Resource Center Nonprofit Networking and Learning Program presented “Amplify Austin – Your Questions Answered.” The speaker was Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here which is a nonprofit that helps promote philanthropy in Central Texas and whose signature program is Amplify Austin Day.
Christine shared some great information about online giving, such as:
61% of donors worldwide prefer to give online;
75% of donors use social media as a primary news source;
90% of Amplify Austin’s donations from social media come through Facebook;
62% of millennials give online & are inspired by social.
Some additional tips as your nonprofit enters a giving campaign include: set your goals as a team, set measurable goals, and set goals that are bold, meaningful and attainable. In 2019, Amplify Austin Day will be from February 28th to March 1st.
Data Source: I Live Here I Give Here, “Who Is I Live Here I Give Here”;
The attendees got a chance to learn about and taste wines from France. And the group also learned wine essentials like how to decant wine and how to increase your vocabulary of taste descriptions (hint: taste, smell and savor various natural items – like during a visit to a farmer’s market). But folks also took the opportunity to socialize, win prizes and have some holiday cheer.
Special and heart-felt thanks goes to the skillful presenter Andrew Stevens and the Twin Liquors Store #60Manager, Andrew Zemites.
Andrew Stevens lead the group on an exciting and educational virtual journey through French wine country. Attendees learned not just about how wines are made and what to look for when enjoying them, but they learned the history and social aspects of the French regions as well. Andrew Zemites kindly set the whole experience up and created a very welcoming environment.
Get ready to look at grant writing in a new way – and energize your fundraising efforts! We’ll cover the basics of applications that support nonprofit organizations; join us if your level is anywhere from beginner up to intermediate. We’ll cover:
Overview of grant funding
Your “success compass” – Top-line information about three key areas will point the way to a strong application. In this class we will focus on what you need to know and how to gather that information.
Know your organization
Know your potential funder
Know yourself (and your job)
The application journey – Once you have the facts above, you are ready to take the application journey. A strong application process will help you build a successful application. This class will teach the essential activities of going from step to step to step.
Step one: Our Nonprofit Organization has a Dream
Step two: We Have Found a Potential Grant Funder
Step three: We Have Turned in the Application
(Step four: Celebrate Success!)
Key tools for success – Now that you have the outline of what you need and how to proceed, this last section will give you practical tips, tools and hacks for crafting a successful application.
I am excited about helping nonprofits achieve their missions. I have been writing grant applications since the 1990s and have raised over $10 million in grant funds for recipient organizations. I also hold a master’s degree in Business with an Arts Administration (Nonprofit) specialization, and am Certified Fund Raising Executive (CFRE).
Here is the link for tickets. I hope you’ll join me to learn more about successful grant writing on Tuesday, December 4, 2018 from 9:00 AM – 4:00 PM at ACC Highland Business Center, 5930 Middle Fiskville Rd, Austin, TX 78752.
Timothy A. Clark, Managing Director UST and Wealth Strategies Advisor at U.S. Trust speaks to nonprofit professionals at the Texas Grants Resource Center
Many of the changes to the federal tax code (passed at the end of 2017) have taken effect this year. This month, the Texas Grants Resource Center (TGRC) had a primer on how these changes might influence the work of nonprofit organizations.
Timothy A. Clark, Managing Director UST and Wealth Strategies Advisor at U.S. Trust and Amber Carden, Senior Vice President and Private Client Advisor at U.S. Trust/Bank of America Private Wealth Management spoke to nonprofit professionals at the TGRC to help guide their mission-driven work through the maze of tax changes.
Some of the top tax law changes that might impact nonprofits are:
The adjusted gross income limitation on cash contributions to public charities, including donor advised funds, was increased from 50 to 60 percent;
Standard deduction increased from $12,700 to $24,000 for those filing Married-Joint;
Pease limitations were repealed (phase-out of itemized deductions no longer applicable).
Will these changes lead to more or less charitable giving? Conventional wisdom suggests that an increase in the standard deduction (for example) means fewer people will itemize deductions, meaning fewer people will be able to take the federal income tax charitable deduction.
However, Americans have been making charitable gifts since before there was even a tax code. Also the data shows that Americans give to nonprofits because they are charitable (not necessarily for a tax incentive). This was one the biggest take-aways from the presentation: nonprofits should keep appealing to donors’ sense of going good – this sense is generally a higher motivator than tax incentives.
IMPORTANT: This presentation is designed to provide general information about ideas and strategies. It is for discussion purposes only since the availability and effectiveness of any strategy are dependent upon your individual facts and circumstances. Always consult with your independent attorney, tax advisor, investment manager, and insurance agent for final recommendations and before changing or implementing any financial, tax, or estate planning strategy.
On September 25th Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center
Social Media is a great way to get the word out about the work of your nonprofit organization. Facebookoffers so many options for nonprofits: from outreach to fundraising. On September 25th, 2018 Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Centerabout how best to use Facebook for the good of the community.
Here is a selection of some of the info, tips and hacks that Veronica described:
There are currently 2 million nonprofit pages on Facebook
150 million people are connected to a nonprofit page on Facebook
If a nonprofit has a donate button on a Facebook live feed, there is 10 times more engagement than other “non video” donation posts.
Nonprofits can set up mentorships if their page has a group
When deciding what to post on your nonprofit’s page, always ask: “will this translate into donations, volunteers or other support?” If the subject is not aligned with the nonprofit’s mission, the post probably won’t help much (even if it gets a lot of likes).
Here is a link to some of the Facebook offerings that Veronica described. Here is a link to info about future Texas Grants Resource Center presentations.
There is a recently-introduced marketing channel called Messenger Marketing. This channel developed whenFacebookopened the opportunity (in 2016) for companies (such as ManyChat) to develop tools to interface with Facebook Messenger.
It was great to learn about a cutting-edge trend. And even if you don’t use the Messenger Marketing channel (yet) – there were lots of great marketing tips shared at #Conversations2018.
Here are my notes from Day One of #Conversations2018 (including the names of the experts credited with sharing these nuggets of super wisdom). Enjoy!
The average open rate for email is 20%; for messenger is 70-90%;
The average click through rate for email is 2.4%; for messenger is 20-30%;
A person checks smart phone 110x a day on average;
People naturally want a feeling of progress – so remove obstacles for them;
Listen to your audience: what are they asking; what progress do they want to make; where are they hanging out?
People like learning about themselves. Create some quizzes to help them (and learn about them at the same time);
Success requires measurement;
Create irresistible content and promote it;
Include an incentive to engage;
Create custom audiences of engagement;
Learn about and use Facebook custom audiences;
Craft your narrative first;
Questions can be boiled down to just 8: who, what, when, where, why, how, which and I (will I?/ should I? / can I?);
Instead of asking “Do you have any questions?” or “How can I help?” try asking a ‘binary’ question (i.e. yes or no answer or just two answer options).
If you are starting out – start with just one business objective to solve (don’t get too complicated).
Bernice Torregrossa, Grants Analyst and Regional Grants Director for The Moody Foundation speaks to nonprofit professionals at the Texas Grants Resource Center
On August 23, 2018, The Moody Foundation‘s Bernice Torregrossa, Grants Analyst and Regional Grants Director for Central Texas, spoke at theTexas Grants Resource Center. She described the philanthropic work of the Foundation, gave information about the guidelines for applying and answered questions from the nonprofit professionals in the audience.
The Moody Foundation is a Texas funder that supports the arts, education, environment, health, and social services. The Foundation accepts inquiry letters on an ongoing basis from Texas-based nonprofits. Over the years, the Moody Foundation has made more than $1.2 billion in grants throughout the state.
Twitter can help you teach, learn and engage. Educators have used Twitter to connect with other teachers, as a learning network and as part of lesson plans. How have you used twitter? Let’s Meetup and exchange tweeting ideas and best practices. Got a hashtag or chat you love? Let’s share. Come, and you just might see someone in real life who you’ve met on Twitter.
Nonprofits: the point of this poem is to be a reminder that building community can take time. Start now. In the future, you will see the fruits of your labor – in the form of ‘future care’ and support from the community.
PeopleFund’s July PeopleSpring event featured: Tam Hawkins of The Greater Austin Black Chamber of Commerce, Christine Vu of Raymond James & Associates, Chris Mascaro of Untamed & Creative, and was moderated by Kelly Jedele of Let Kelly.
Austin has an energetic small business community – and that energy was on display at the July 26th edition of PeopleSpring – Ladies, Lunch and Learn. This networking, leadership, and women’s luncheon event was presented by Texas’ PeopleFund – a nonprofit providing business loans and assistance to those with otherwise limited access to such resources – and was sponsored by Capital One.
Panel and Moderator speaking about Stress Management on July 14, 2018: Jane Hervey, Ruby Ku, Stephanie Scherzer, Maria Oliveira
Who wants to talk about work on a Saturday? When you gather 300 creatives and entrepreneurs at a conference presented by #bossbabesATX and powered by the Texas MSTC and Texas MBA Programs, it turns out to be a great way to spend a weekend.
If you don’t set a tempo for yourself, then other people set it for you.
Invest in yourself.
Manage your flow of energy.
Do not mix your business finances with your personal finances.
True teams come together to get a task done.
Don’t worry if you missed the Summer event, there will be another inspiring edition in February 2019 presented by #bossbabesATX, a nonprofit that amplifies and connects women and nonbinary creatives, entrepreneurs and organizers.