Month: June 2018

Twitter for Nonprofits

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Twitter is known for social engagement. Last week it was fun to take the talk of twitter off-line and into the classroom for some educational engagement in real life.

I was excited to share tips in a presentation called Twitter for Nonprofits at Austin Community College’s Center for Nonprofit Studies. Twitter is one social media tool that can be used to Inform, Engage and Move your audience in support of your nonprofit organization.

Here are some of the tips I shared:

  • Know your audience, speak to your audience;
  • Tell your story;
  • Keep posting and interacting;
  • Plan tweets (use a content calendar);
  • Use quality content;
  • Know your goals;
  • Be authentic;
  • Be patient.

Thank you to all who took the class! Thank you to ACC’s Center for Nonprofit Studies. Check out their list of upcoming classes. And happy tweeting!

The Power of Influencers

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Some people think a social media influencer has a gazillion followers or a multi-million dollar recording deal.  General Assembly Austin presented a panel on June 12th called “Cashing in on Influence: Tapping into the Power of Influencers to Grow a Brand” that not only busted myths like that but also gave plenty of tips for growing and leveraging a social media following.

The panelists described ways to raise your game on social media (mainly, in this case, Instagram). The main questions of the evening revolved around ‘how do I connect with businesses and brands to create a side hustle, and even a main hustle?’

GA ATX and Planoly definitely picked the right group to answer those questions. The panel, moderated by Priscilla of @Planoly, included: Evelyn – @evelynfromtheinternets;  Jules – @OmAndTheCity; ‏ Ruchi – @theaccidentalchic; and Mairin of @HomeAway.

Here are some of the top take-aways from the presentation:

  • Stay true to your purpose and mission (if your IG is about style, keep it about style);
  • There is no substitute for quality content;
  • Do as much A/B testing as possible;
  • Though the number of followers you have is important, so is engagement rate;
  • Build relationships (with businesses, your followers and other influencers);
  • Engage (have conversations);
  • Have patience (things may not take off right away).

Thank you panelists for the window into a fascinating world. And thank you GA ATX, Planoly and WeWork Austin for offering this great learning opportunity.

 

 

Image: Erler

Relationships with Foundations

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Erica

Erica Ekwurzel – Presenting at the Texas Grants Resource Center

On June 8th, 2018, The Texas Grants Resource Center’s Nonprofit Partner series featured Developing Donor Relationships with Family & Private Foundations, presented by Erica V. Ekwurzel, CFRE. Erica shared tips from her experience leading and supporting family and private grantmakers.

Here are some of the top take-aways from the TGRC session:

  • When it comes to applying for grants – don’t do “mission drift.” Don’t lose sight of your mission by chasing grant funding that reflects the ideas of others;
  • Review and proofread all applications;
  • If you know one foundation…well, you know one foundation.
  • Make sure that the application you send is purposeful and intentional;
  • Have data to support your proposal.

For more information on presentations by the Texas Grants Resource Center, visit Texasgrc.org.

 

Image: Erler