The Power of Influencers

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Some people think a social media influencer has a gazillion followers or a multi-million dollar recording deal.  General Assembly Austin presented a panel on June 12th called “Cashing in on Influence: Tapping into the Power of Influencers to Grow a Brand” that not only busted myths like that but also gave plenty of tips for growing and leveraging a social media following.

The panelists described ways to raise your game on social media (mainly, in this case, Instagram). The main questions of the evening revolved around ‘how do I connect with businesses and brands to create a side hustle, and even a main hustle?

GA ATX and Planoly definitely picked the right group to answer those questions. The panel, moderated by Priscilla of @Planoly, included: Evelyn – @evelynfromtheinternets;  Jules – @OmAndTheCity; ‏ Ruchi – @theaccidentalchic; and Mairin of @HomeAway.

Here are some of the top take-aways from the presentation:

  • Stay true to your purpose and mission (if your IG is about style, keep it about style);
  • There is no substitute for quality content;
  • Do as much A/B testing as possible;
  • Though the number of followers you have is important, so is engagement rate;
  • Build relationships (with businesses, your followers and other influencers);
  • Engage (have conversations);
  • Have patience (things may not take off right away).

Thank you panelists for the window into a fascinating world. And thank you GA ATX, Planoly and WeWork Austin for offering this great learning opportunity.

 

 

Image: Erler

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Relationships with Foundations

Erica

Erica Ekwurzel – Presenting at the Texas Grants Resource Center

On June 8th, 2018, The Texas Grants Resource Center’s Nonprofit Partner series featured Developing Donor Relationships with Family & Private Foundations, presented by Erica V. Ekwurzel, CFRE. Erica shared tips from her experience leading and supporting family and private grantmakers.

Here are some of the top take-aways from the TGRC session:

  • When it comes to applying for grants – don’t do “mission drift.” Don’t lose sight of your mission by chasing grant funding that reflects the ideas of others;
  • Review and proofread all applications;
  • If you know one foundation…well, you know one foundation.
  • Make sure that the application you send is purposeful and intentional;
  • Have data to support your proposal.

For more information on presentations by the Texas Grants Resource Center, visit Texasgrc.org.

 

Image: Erler