It seems every internet advancement produces a new way for nonprofits to spread the word about their work. Amplify Austin Day is one such way for nonprofits to describe their mission and reach potential supporters.
On January 4th, 2019 the Texas Grants Resource Center Nonprofit Networking and Learning Program presented “Amplify Austin – Your Questions Answered.” The speaker was Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here which is a nonprofit that helps promote philanthropy in Central Texas and whose signature program is Amplify Austin Day.
Christine shared some great information about online giving, such as:
61% of donors worldwide prefer to give online;
75% of donors use social media as a primary news source;
90% of Amplify Austin’s donations from social media come through Facebook;
62% of millennials give online & are inspired by social.
Some additional tips as your nonprofit enters a giving campaign include: set your goals as a team, set measurable goals, and set goals that are bold, meaningful and attainable. In 2019, Amplify Austin Day will be from February 28th to March 1st.
Data Source: I Live Here I Give Here, “Who Is I Live Here I Give Here”;
The attendees got a chance to learn about and taste wines from France. And the group also learned wine essentials like how to decant wine and how to increase your vocabulary of taste descriptions (hint: taste, smell and savor various natural items – like during a visit to a farmer’s market). But folks also took the opportunity to socialize, win prizes and have some holiday cheer.
Special and heart-felt thanks goes to the skillful presenter Andrew Stevens and the Twin Liquors Store #60Manager, Andrew Zemites.
Andrew Stevens lead the group on an exciting and educational virtual journey through French wine country. Attendees learned not just about how wines are made and what to look for when enjoying them, but they learned the history and social aspects of the French regions as well. Andrew Zemites kindly set the whole experience up and created a very welcoming environment.
Timothy A. Clark, Managing Director UST and Wealth Strategies Advisor at U.S. Trust speaks to nonprofit professionals at the Texas Grants Resource Center
Many of the changes to the federal tax code (passed at the end of 2017) have taken effect this year. This month, the Texas Grants Resource Center (TGRC) had a primer on how these changes might influence the work of nonprofit organizations.
Timothy A. Clark, Managing Director UST and Wealth Strategies Advisor at U.S. Trust and Amber Carden, Senior Vice President and Private Client Advisor at U.S. Trust/Bank of America Private Wealth Management spoke to nonprofit professionals at the TGRC to help guide their mission-driven work through the maze of tax changes.
Some of the top tax law changes that might impact nonprofits are:
The adjusted gross income limitation on cash contributions to public charities, including donor advised funds, was increased from 50 to 60 percent;
Standard deduction increased from $12,700 to $24,000 for those filing Married-Joint;
Pease limitations were repealed (phase-out of itemized deductions no longer applicable).
Will these changes lead to more or less charitable giving? Conventional wisdom suggests that an increase in the standard deduction (for example) means fewer people will itemize deductions, meaning fewer people will be able to take the federal income tax charitable deduction.
However, Americans have been making charitable gifts since before there was even a tax code. Also the data shows that Americans give to nonprofits because they are charitable (not necessarily for a tax incentive). This was one the biggest take-aways from the presentation: nonprofits should keep appealing to donors’ sense of going good – this sense is generally a higher motivator than tax incentives.
IMPORTANT: This presentation is designed to provide general information about ideas and strategies. It is for discussion purposes only since the availability and effectiveness of any strategy are dependent upon your individual facts and circumstances. Always consult with your independent attorney, tax advisor, investment manager, and insurance agent for final recommendations and before changing or implementing any financial, tax, or estate planning strategy.
On September 25th Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center
Social Media is a great way to get the word out about the work of your nonprofit organization. Facebookoffers so many options for nonprofits: from outreach to fundraising. On September 25th, 2018 Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Centerabout how best to use Facebook for the good of the community.
Here is a selection of some of the info, tips and hacks that Veronica described:
There are currently 2 million nonprofit pages on Facebook
150 million people are connected to a nonprofit page on Facebook
If a nonprofit has a donate button on a Facebook live feed, there is 10 times more engagement than other “non video” donation posts.
Nonprofits can set up mentorships if their page has a group
When deciding what to post on your nonprofit’s page, always ask: “will this translate into donations, volunteers or other support?” If the subject is not aligned with the nonprofit’s mission, the post probably won’t help much (even if it gets a lot of likes).
Here is a link to some of the Facebook offerings that Veronica described. Here is a link to info about future Texas Grants Resource Center presentations.
Bernice Torregrossa, Grants Analyst and Regional Grants Director for The Moody Foundation speaks to nonprofit professionals at the Texas Grants Resource Center
On August 23, 2018, The Moody Foundation‘s Bernice Torregrossa, Grants Analyst and Regional Grants Director for Central Texas, spoke at theTexas Grants Resource Center. She described the philanthropic work of the Foundation, gave information about the guidelines for applying and answered questions from the nonprofit professionals in the audience.
The Moody Foundation is a Texas funder that supports the arts, education, environment, health, and social services. The Foundation accepts inquiry letters on an ongoing basis from Texas-based nonprofits. Over the years, the Moody Foundation has made more than $1.2 billion in grants throughout the state.
Erica Ekwurzel – Presenting at the Texas Grants Resource Center
On June 8th, 2018, The Texas Grants Resource Center’s Nonprofit Partner series featured Developing Donor Relationships with Family & Private Foundations, presented by Erica V. Ekwurzel, CFRE. Erica shared tips from her experience leading and supporting family and private grantmakers.
Here are some of the top take-aways from the TGRC session:
When it comes to applying for grants – don’t do “mission drift.” Don’t lose sight of your mission by chasing grant funding that reflects the ideas of others;
Review and proofread all applications;
If you know one foundation…well, you know one foundation.
Make sure that the application you send is purposeful and intentional;
The Texas Grants Resource Center’s May presentation was all about getting the best out of your nonprofit board. Long-time nonprofit consultant Tara Levy shared the top tips for leveraging your board to support your organization’s mission.
Tara is an experienced trainer and consultant on nonprofit leadership and management, including a decade assisting nonprofits at Mission Capital before launching her independent practice (Tara Levy Nonprofit Consulting). She has served nonprofits as a staff member, board member, and volunteer.
Here are just a few of Tara’s tips on board relations:
Mentor new board members (pair new members up with established members);
Have an annual board self-evaluation;
Do board succession planning (for example: consider having an Incoming Board President position);