Amplify Your Nonprofit’s Online Donations

Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here

It seems every internet advancement produces a new way for nonprofits to spread the word about their work. Amplify Austin Day is one such way for nonprofits to describe their mission and reach potential supporters.

On January 4th, 2019 the Texas Grants Resource Center Nonprofit Networking and Learning Program presented “Amplify Austin – Your Questions Answered.” The speaker was Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here which is a nonprofit that helps promote philanthropy in Central Texas and whose signature program is Amplify Austin Day.

Christine shared some great information about online giving, such as:

  • 61% of donors worldwide prefer to give online;
  • 75% of donors use social media as a primary news source;
  • 90% of Amplify Austin’s donations from social media come through Facebook;
  • 62% of millennials give online & are inspired by social.

Some additional tips as your nonprofit enters a giving campaign include: set your goals as a team, set measurable goals, and set goals that are bold, meaningful and attainable. In 2019, Amplify Austin Day will be from February 28th to March 1st.

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Data Source: I Live Here I Give Here, “Who Is I Live Here I Give Here”;

Image: Erler

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Wine Knowledge Helps Nonprofit Professionals

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Andrew Stevens of Twin Liquors Marketplace at Hill Country Galleria (Store #60) teaches a class on French Wine

A headline like that needs an explanation, doesn’t it?

Well, networking and socializing are key activities for development officers and other nonprofit professionals. Recognizing this, the Texas Grants Resource Center and the Grant Professionals Association – Austin Chapter partnered to bring an essential (and fun) event to their members: French Wine 101 – a primer for nonprofit events and fundraisers.

The attendees got a chance to learn about and taste wines from France. And the group also learned wine essentials like how to decant wine and how to increase your vocabulary of taste descriptions (hint: taste, smell and savor various natural items – like during a visit to a farmer’s market). But folks also took the opportunity to socialize, win prizes and have some holiday cheer.

Special and heart-felt thanks goes to the skillful presenter Andrew Stevens and the Twin Liquors Store #60  Manager, Andrew Zemites.

Andrew Stevens lead the group on an exciting and educational virtual journey through French wine country. Attendees learned not just about how wines are made and what to look for when enjoying them, but they learned the history and social aspects of the French regions as well. Andrew Zemites kindly set the whole experience up and created a very welcoming environment.

If anyone has questions about any wines or other spirits, the team at Twin Liquors Marketplace at Hill Country Galleria (Store #60), 3925 Market St, Bee Cave, TX have proven they will give you kind and knowledgeable service. You can find the store next to Dick’s Sporting Goods and behind the Verizon store at the Hill Country Galleria.

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And by the way, here are the wonderful wines that were covered in the class:

  • Alsace – Mure Reisling Signature
  • Loire – Dom Dugois Trousseau
  • Roussillon – Cuvee Constance
  • Burgundy – Liger-Belair Bourgogne
  • Bordeaux – Neipperg Collection
  • Rhone – La Fermes Du Mont Vendange

Cheers and Happy Holidays!

 

 

 

 

Images: Erler, Cochran

Get that grant!

Grant Writing Class at Austin’s Center for Nonprofit Studies

I am thrilled to share the news: I’ll be presenting a day-long Grant Writing seminar at Austin’s Center for Nonprofit Studies on December 4th, 2018. I hope you’ll join me!

Get ready to look at grant writing in a new way – and energize your fundraising efforts! We’ll cover the basics of applications that support nonprofit organizations; join us if your level is anywhere from beginner up to intermediate. We’ll cover:

  • Overview of grant funding
  • Your “success compass” – Top-line information about three key areas will point the way to a strong application. In this class we will focus on what you need to know and how to gather that information.
    • Know your organization
    • Know your potential funder
    • Know yourself (and your job)
  • The application journey – Once you have the facts above, you are ready to take the application journey. A strong application process will help you build a successful application. This class will teach the essential activities of going from step to step to step.
    • Step one: Our Nonprofit Organization has a Dream
    • Step two: We Have Found a Potential Grant Funder
    • Step three: We Have Turned in the Application
    • (Step four: Celebrate Success!)
  • Key tools for success – Now that you have the outline of what you need and how to proceed, this last section will give you practical tips, tools and hacks for crafting a successful application.

I am excited about helping nonprofits achieve their missions. I have been writing grant applications since the 1990s and have raised over $10 million in grant funds for recipient organizations.  I also hold a master’s degree in Business with an Arts Administration (Nonprofit) specialization, and am Certified Fund Raising Executive (CFRE).

Here is the link for tickets. I hope you’ll join me to learn more about successful grant writing on Tuesday, December 4, 2018 from 9:00 AM – 4:00 PM at ACC Highland Business Center, 5930 Middle Fiskville Rd, Austin, TX 78752.

 

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Image: Cutrer

Top Ways the Tax Law Impacts Nonprofits

TGRC Tax presentation

Timothy A. Clark, Managing Director UST and Wealth Strategies Advisor at U.S. Trust speaks to nonprofit professionals at the Texas Grants Resource Center

Many of the changes to the federal tax code (passed at the end of 2017) have taken effect this year. This month, the Texas Grants Resource Center (TGRC) had a primer on how these changes might influence the work of nonprofit organizations.

Timothy A. Clark, Managing Director UST and Wealth Strategies Advisor at U.S. Trust and Amber Carden, Senior Vice President and Private Client Advisor at U.S. Trust/Bank of America Private Wealth Management spoke to nonprofit professionals at the TGRC to help guide their mission-driven work through the maze of tax changes.

Some of the top tax law changes that might impact nonprofits are:

  • The adjusted gross income limitation on cash contributions to public charities, including donor advised funds, was increased from 50 to 60 percent;
  • Standard deduction increased from $12,700 to $24,000 for those filing Married-Joint;
  • Pease limitations were repealed (phase-out of itemized deductions no longer applicable).

Will these changes lead to more or less charitable giving? Conventional wisdom suggests that an increase in the standard deduction (for example) means fewer people will itemize deductions, meaning fewer people will be able to take the federal income tax charitable deduction.

However, Americans have been making charitable gifts since before there was even a tax code. Also the data shows that Americans give to nonprofits because they are charitable (not necessarily for a tax incentive). This was one the biggest take-aways from the presentation: nonprofits should keep appealing to donors’ sense of going good – this sense is generally a higher motivator than tax incentives.

 

 

Image: Erler

IMPORTANT:  This presentation is designed to provide general information about ideas and strategies. It is for discussion purposes only since the availability and effectiveness of any strategy are dependent upon your individual facts and circumstances. Always consult with your independent attorney, tax advisor, investment manager, and insurance agent for final recommendations and before changing or implementing any financial, tax, or estate planning strategy.
 

How Can Nonprofits Best Use Facebook?

Facebook at TGRC Sept 2018

On September 25th Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center

Social Media is a great way to get the word out about the work of your nonprofit organization. Facebook offers so many options for nonprofits: from outreach to fundraising. On September 25th, 2018 Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center about how best to use Facebook for the good of the community.

Here is a selection of some of the info, tips and hacks that Veronica described:

  • There are currently 2 million nonprofit pages on Facebook
  • 150 million people are connected to a nonprofit page on Facebook
  • If a nonprofit wants to get verified with Facebook this is the link to start: facebook.com/donate/signup
  • Also it would be wise for a nonprofit to be registered and up to date with GuideStar
  • Facebook will be participating in a coordinated effort for #GivingTuesday (this year it is November 27th)
  • 100% of donations made through Facebook payments to nonprofits now go directly to those organizations
  • Suggestion: if you have an influencer who supports your nonprofit, ask that influencer to add a ‘donate’ button to a Facebook live video
  • Some nonprofits that use Facebook well (to look at for examples): St. Jude Children’s Research Hosptial, Pancreatic Cancer Action Network, Save the Children.
  • If a nonprofit has a donate button on a Facebook live feed, there is 10 times more engagement than other “non video” donation posts.
  • Nonprofits can set up mentorships if their page has a group
  • When deciding what to post on your nonprofit’s page, always ask: “will this translate into donations, volunteers or other support?” If the subject is not aligned with the nonprofit’s mission, the post probably won’t help much (even if it gets a lot of likes).

Here is a link to some of the Facebook offerings that Veronica described. Here is a link to info about future Texas Grants Resource Center presentations.

 

 

 

Image: Erler

 

Funder Focus: The Moody Foundation

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Bernice Torregrossa, Grants Analyst and Regional Grants Director for The Moody Foundation speaks to nonprofit professionals at the Texas Grants Resource Center

On August 23, 2018, The Moody Foundation‘s Bernice Torregrossa, Grants Analyst and Regional Grants Director for Central Texas, spoke at the Texas Grants Resource Center. She described the philanthropic work of the Foundation, gave information about the guidelines for applying and answered questions from the nonprofit professionals in the audience.

The Moody Foundation is a Texas funder that supports the arts, education, environment, health, and social services. The Foundation accepts inquiry letters on an ongoing basis from Texas-based nonprofits. Over the years, the Moody Foundation has made more than $1.2 billion in grants throughout the state.

The Texas Grants Resource Center’s monthly presentations for nonprofit professionals further the mission of the University of Texas at Austin’s Division of Diversity and Community Engagement (DDCE). The DDCE’s Community Engagement Center (CEC) houses this program. To sign up to get first notice of upcoming speakers go to this page.

Thank you to the Moody Foundation for all the work you do to support Texas and for coming to present to central Texas nonprofit organizations at TGRC.

 

 

Image: Erler

PanelPicker Submissions: SXSW and SXSW EDU 2019

Hello!

Greater Good Strategies has submitted Meet Up applications to SXSW and SXSW EDU 2019 via their PanelPicker® process.

Please check out these proposal videos – and vote! Please tell your friends and make comments in the comment section. Thank you.

Here are the links: Nonprofit and Social Sector Meet Up and Educators Who Tweet Meet Up

Meet Up: Nonprofit and Social Sector

(PanelPicker® application for SXSW 2019)

SXSW is for those who think, dream, move, and create. So are nonprofits! Bring your ideas and questions to this meet-up of nonprofiteers.

The people you meet here will have ideas, answers and most of all empathy and support for the hard work you do. We’ll provide a framework and activities for networking – to ensure you connect with those from around the globe who can help and inspire you as you strive to improve your communities.

Whether you call it working for nonprofits, charities, NGOs, CSOs, or social good – come be uplifted by people like you who are making the world a better place.

Meet Up: Educators who Tweet

(PanelPicker® application for SXSW EDU 2019)

 

Twitter can help you teach, learn and engage. Educators have used Twitter to connect with other teachers, as a learning network and as part of lesson plans. How have you used twitter? Let’s Meetup and exchange tweeting ideas and best practices. Got a hashtag or chat you love? Let’s share. Come, and you just might see someone in real life who you’ve met on Twitter.

 

Credits Video Images: Phelps, Explee, Rodman, Community Archives, Ioachim, Bibliothèque de Toulouse. Levy.

The Importance of Networking

 

PeopleSpring Women’s Entrepreneur Program from Peoplefund on Vimeo.

According to a 2017 LinkedIn survey, almost 80 percent of professionals consider  networking to be important to career success. But according to the same survey, nearly 40 percent find it hard to stay in touch with their network.

In light of those figures, it is always great when an event comes along that makes it easy to connect and network. PeopleSpring, presented by the nonprofit organization PeopleFund, provides just such an opportunity for women entrepreneurs.

PeopleSpring – Ladies Lunch & Learn, is an opportunity to meet and exchange ideas with other women entrepreneurs and get inspiration hearing from a panel of business leaders.

PeopleFund, an organization that creates economic opportunity and financial stability for underserved people, presents free PeopleSpring events all across Texas. The next one occurs in Austin on July 26th, 2018.

See the video, or click here for more information and to register. And click here for a recap of May’s PeopleSpring event.

 

PeopleSpring

Reference:  Eighty-percent of professionals consider networking important to career success

Video: PeopleFund

 

 

Relationships with Foundations

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Erica Ekwurzel – Presenting at the Texas Grants Resource Center

On June 8th, 2018, The Texas Grants Resource Center’s Nonprofit Partner series featured Developing Donor Relationships with Family & Private Foundations, presented by Erica V. Ekwurzel, CFRE. Erica shared tips from her experience leading and supporting family and private grantmakers.

Here are some of the top take-aways from the TGRC session:

  • When it comes to applying for grants – don’t do “mission drift.” Don’t lose sight of your mission by chasing grant funding that reflects the ideas of others;
  • Review and proofread all applications;
  • If you know one foundation…well, you know one foundation.
  • Make sure that the application you send is purposeful and intentional;
  • Have data to support your proposal.

For more information on presentations by the Texas Grants Resource Center, visit Texasgrc.org.

 

Image: Erler

Tips to manage, leverage, and energize your nonprofit board

Tara

The Texas Grants Resource Center’s May presentation was all about getting the best out of your nonprofit board. Long-time nonprofit consultant Tara Levy shared the top tips for leveraging your board to support your organization’s mission.

Tara is an experienced trainer and consultant on nonprofit leadership and management, including a decade assisting nonprofits at Mission Capital before launching her independent practice (Tara Levy Nonprofit Consulting). She has served nonprofits as a staff member, board member, and volunteer.

Here are just a few of Tara’s tips on board relations:

  • Mentor new board members (pair new members up with established members);
  • Have an annual board self-evaluation;
  • Do board succession planning (for example: consider having an Incoming Board President position);
  • Connect and enjoy each other as a team.

The TGRC provides events that will uplift, educate and connect in ways that make Austin’s nonprofit community even stronger.  This program furthers the mission of the University of Texas at Austin’s Division of Diversity and Community Engagement (DDCE). The DDCE’s Community Engagement Center (CEC) houses this program.

 

 

Image: Erler

 

Peer-to-Peer Fundraising Tips

Qgiv NTEN May 2018

Todd Baylis of Qgiv at Austin’s NTEN Nonprofit Tech Club – May 24, 2018

Nonprofit organizations are getting a little help from friends. More and more nonprofits are inviting their biggest fans to spread the word and help raise funds for their causes.

It is called peer-to-peer (P2P) fundraising and at their May meeting, Austin’s NTEN Nonprofit Tech Club chapter got a crash course from Todd Baylis, Qgiv President.

An organization’s supporters can reach out to their network of friends to introduce them to the nonprofit through crowdfunding, walk-a-thons, giving days and more. Todd’s top P2P tips include:

  • Engage donors;
  • Cultivate relationships;
  • Provide a sense of urgency (this will minimize procrastination);
  • Create templates of messages;
  • Provide training and guides for your fundraisers;
  • Incorporate badges;
  • Also, provide an opportunity for off-line gifts.

Oh, and don’t forget that Qgiv has a peer-to-peer fundraising platform that can help enhance P2P efforts.

Austin’s NTEN Nonprofit Tech Club, a program of the Nonprofit Technology Network (NTEN), has presentations every month. Click here for info about upcoming events.

 

 

Image: Erler