How Can Nonprofits Best Use Facebook?

Facebook at TGRC Sept 2018

On September 25th Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center

Social Media is a great way to get the word out about the work of your nonprofit organization. Facebook offers so many options for nonprofits: from outreach to fundraising. On September 25th, 2018 Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center about how best to use Facebook for the good of the community.

Here is a selection of some of the info, tips and hacks that Veronica described:

  • There are currently 2 million nonprofit pages on Facebook
  • 150 million people are connected to a nonprofit page on Facebook
  • If a nonprofit wants to get verified with Facebook this is the link to start: facebook.com/donate/signup
  • Also it would be wise for a nonprofit to be registered and up to date with GuideStar
  • Facebook will be participating in a coordinated effort for #GivingTuesday (this year it is November 27th)
  • 100% of donations made through Facebook payments to nonprofits now go directly to those organizations
  • Suggestion: if you have an influencer who supports your nonprofit, ask that influencer to add a ‘donate’ button to a Facebook live video
  • Some nonprofits that use Facebook well (to look at for examples): St. Jude Children’s Research Hosptial, Pancreatic Cancer Action Network, Save the Children.
  • If a nonprofit has a donate button on a Facebook live feed, there is 10 times more engagement than other “non video” donation posts.
  • Nonprofits can set up mentorships if their page has a group
  • When deciding what to post on your nonprofit’s page, always ask: “will this translate into donations, volunteers or other support?” If the subject is not aligned with the nonprofit’s mission, the post probably won’t help much (even if it gets a lot of likes).

Here is a link to some of the Facebook offerings that Veronica described. Here is a link to info about future Texas Grants Resource Center presentations.

 

 

 

Image: Erler

 

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Funder Focus: The Moody Foundation

Moody 3

Bernice Torregrossa, Grants Analyst and Regional Grants Director for The Moody Foundation speaks to nonprofit professionals at the Texas Grants Resource Center

On August 23, 2018, The Moody Foundation‘s Bernice Torregrossa, Grants Analyst and Regional Grants Director for Central Texas, spoke at the Texas Grants Resource Center. She described the philanthropic work of the Foundation, gave information about the guidelines for applying and answered questions from the nonprofit professionals in the audience.

The Moody Foundation is a Texas funder that supports the arts, education, environment, health, and social services. The Foundation accepts inquiry letters on an ongoing basis from Texas-based nonprofits. Over the years, the Moody Foundation has made more than $1.2 billion in grants throughout the state.

The Texas Grants Resource Center’s monthly presentations for nonprofit professionals further the mission of the University of Texas at Austin’s Division of Diversity and Community Engagement (DDCE). The DDCE’s Community Engagement Center (CEC) houses this program. To sign up to get first notice of upcoming speakers go to this page.

Thank you to the Moody Foundation for all the work you do to support Texas and for coming to present to central Texas nonprofit organizations at TGRC.

 

 

Image: Erler

Funder Focus: St. David’s Foundation

St Davids Foundation

Elizabeth Krause, ScM, Senior Program Officer at St. David’s Foundation presenting to TGRC on July 10, 2018

St. David’s Foundation is a Central Texas funder that generously supports innovative organizations solving problems related to bringing good health into reach.

On July 10, 2018, Elizabeth Krause, ScM, Senior Program Officer at St. David’s Foundation spoke to a group of nonprofit professionals at the Texas Grants Resource Center (a program of the University of Texas at Austin’s Community Engagement Center).

Elizabeth described the philanthropic work of the foundation and the grant-making process. The foundation’s work is around three focus areas (and subcategories within each area):

Providing Central Texans with the healthiest care in the world:

  • Connection to Specialty Care
  • Strong Safety Net
  • Dental Health
  • Health Care Workforce
  • Insurance Enrollment & Use

Creating the healthiest places for Central Texans to live:

  • Access to Healthy Food
  • Housing Wrap-Around Services
  • Opportunities to Be Active
  • Rural Communities

Helping Central Texans be the healthiest people they can be:

  • Aging in Place
  • Childhood Adversity
  • Teen Pregnancy Prevention
  • Women’s Health

Some of the practical grant-seeking tips Elizabeth shared include:

  • Contact Program Officers at St. David’s Foundation if you have an idea that aligns with a strategic priority;
  • Communication with a Program Officer will help to determine if the possible project aligns and is eligible;
  • The foundation encourages collaboration;
  • The foundation has grant opportunities by invitation and they also extend periodic Requests for Proposals;
  • One way to keep up-to-date with RFP and other opportunities is to follow the foundation on their social media accounts.

Be sure to visit the St. David’s Foundation site for more information on the grant process and the focus areas.

Relationships with Foundations

Erica

Erica Ekwurzel – Presenting at the Texas Grants Resource Center

On June 8th, 2018, The Texas Grants Resource Center’s Nonprofit Partner series featured Developing Donor Relationships with Family & Private Foundations, presented by Erica V. Ekwurzel, CFRE. Erica shared tips from her experience leading and supporting family and private grantmakers.

Here are some of the top take-aways from the TGRC session:

  • When it comes to applying for grants – don’t do “mission drift.” Don’t lose sight of your mission by chasing grant funding that reflects the ideas of others;
  • Review and proofread all applications;
  • If you know one foundation…well, you know one foundation.
  • Make sure that the application you send is purposeful and intentional;
  • Have data to support your proposal.

For more information on presentations by the Texas Grants Resource Center, visit Texasgrc.org.

 

Image: Erler

Peer-to-Peer Fundraising Tips

Qgiv NTEN May 2018

Todd Baylis of Qgiv at Austin’s NTEN Nonprofit Tech Club – May 24, 2018

Nonprofit organizations are getting a little help from friends. More and more nonprofits are inviting their biggest fans to spread the word and help raise funds for their causes.

It is called peer-to-peer (P2P) fundraising and at their May meeting, Austin’s NTEN Nonprofit Tech Club chapter got a crash course from Todd Baylis, Qgiv President.

An organization’s supporters can reach out to their network of friends to introduce them to the nonprofit through crowdfunding, walk-a-thons, giving days and more. Todd’s top P2P tips include:

  • Engage donors;
  • Cultivate relationships;
  • Provide a sense of urgency (this will minimize procrastination);
  • Create templates of messages;
  • Provide training and guides for your fundraisers;
  • Incorporate badges;
  • Also, provide an opportunity for off-line gifts.

Oh, and don’t forget that Qgiv has a peer-to-peer fundraising platform that can help enhance P2P efforts.

Austin’s NTEN Nonprofit Tech Club, a program of the Nonprofit Technology Network (NTEN), has presentations every month. Click here for info about upcoming events.

 

 

Image: Erler

What Do Funders Think?

Funders Forum

Nonprofits: does it sometimes seem as if there is a cloud of mystery keeping you from finding out what funders want?

All clouds lifted on May 11, 2018  at the Annual Central Texas Funders Forum presented by the Grant Professionals Association – Austin Chapter. Representatives from regional funders were there to answer questions, provide channels of communication and develop ways to work together.

The kinds of funders included: private, corporate, and community foundations. There were panel presentations and small group opportunities to ask questions one-on-one.

This year the themes and tips for nonprofits that kept coming up included:

  • Think of funders as partners;
  • Demonstrate there is a need that you will be able to solve together;
  • Funders want transparent communication;
  • Funders want to hear how their gifts and investments are touching the community;
  • Evaluation of activities is they key to sustainability;
  • Funders don’t want surprises.

It is conversations like these that help both service providers and funders support the community.

 

 

Image Credit: Erler

 

Learning and Networking Opportunities for Nonprofit Professionals

Austin-based nonprofit professionals may already know of the services of the Texas Grants Resource Center – which offers grant-search support, such as access to Foundation Center databases.

But the TGRC also houses the Community Partner Learning Program – which provides events that will uplift, educate and advance in ways that make the Central Texas nonprofit community even stronger. Nonprofit professionals and advocates gain skills and insights to boost their social impact work.

Check out descriptions of some of the recent presentations below. And if you have not already, please sign up to get invitations to future events here.


 

Get Online! Using Google to Drive Traffic to Your Nonprofit with Robin Manas

Get Online! Using Google to Drive Traffic to Your Nonprofit with Robin Manas

Get Online! Using Google to Drive Traffic to Your Nonprofit by Robin Manas (Nov. 13, 2017)
Drive web traffic to your nonprofit’s site by using Google’s AdWords, free advertising offered to eligible nonprofit organizations. Nonprofits use these Google Ad Grants to recruit volunteers, attract donations and share organization information.

 

Susannah Erler of Greater Good Strategies

Grant Writing with Susannah Erler of Greater Good Strategies

Grant Basics: Write. Apply. Repeat. by Susannah Erler (Oct. 17, 2017)
A presentation about the key to finding the right grant opportunities and to writing strong applications! Susannah Erler, a Certified Fundraising Executive (CFRE), presented approaches and offered tips for taking your grant strategy to the next level.

 

Marisol Foster of the Webber Family Foundation

Marisol Foster of the Webber Family Foundation

Funder Focus – The Webber Family Foundation by Marisol Foster (Feb. 12, 2018)
A presentation by The Webber Family Foundation – a local funder that focuses on the gap between proficiency and potential in lower income youth. Executive Director, Marisol Foster described the philanthropic work of the foundation and the grant-making process.

Nonprofits: Forget About “Better Late Than Never”

Last week the Greater Good Geek blog focused on nonprofit researcher Penelope Burk’s findings. This week “The Geek” will highlight another of Burk’s ‘best practices’ in writing thank you letters to donors – which can be summed up in two words:

Be prompt.

Burk conducts surveys of those who donate to nonprofit organizations. Getting a prompt thank you note is something donors do expect. Burk’s research on thank you letters, by the way, culminated in a list of the 20 Characteristics of Great Thank You Letters which was published in Burk’s Donor-Centered Fundraising.

But donors’ expectations is just one reason to be prompt. Another reason comes from the IRS. They state that a donor is required to “keep a contemporaneous written acknowledgment for a charitable contribution.” That key word – contemporaneous – essentially means “be prompt.”

Mentioning the IRS is always a good excuse to point you to their handy Charitable Contributions Guide for Tax Exempt Organizations. “The Geek” suggests having this guide at your fingertips and reviewing it periodically.

So because the Greater Good Geek is always looking for fun ways to remember nonprofit best practices, here is a haiku poem to remind you of this important thank you note element. Have a great #HaikuTuesday as well!

10 Haiku Tuesday

 

One proven tip for thank you notes to donors

Nonprofit researcher Penelope Burk has written extensively about fundraiser best practices, including “donor-centered thank you letters.” Today’s “Greater Good Geek Nonprofit Haiku Tip” focuses on one of these proven tips for a great thank you note. In fact, here is more info on and the citation for Burk’s research (check out number 9 – the inspiration for today’s poem).

9 Haiku Tuesday