Nonprofits: Forget About “Better Late Than Never”

Last week the Greater Good Geek blog focused on nonprofit researcher Penelope Burk’s findings. This week “The Geek” will highlight another of Burk’s ‘best practices’ in writing thank you letters to donors – which can be summed up in two words:

Be prompt.

Burk conducts surveys of those who donate to nonprofit organizations. Getting a prompt thank you note is something donors do expect. Burk’s research on thank you letters, by the way, culminated in a list of the 20 Characteristics of Great Thank You Letters which was published in Burk’s Donor-Centered Fundraising.

But donors’ expectations is just one reason to be prompt. Another reason comes from the IRS. They state that a donor is required to “keep a contemporaneous written acknowledgment for a charitable contribution.” That key word – contemporaneous – essentially means “be prompt.”

Mentioning the IRS is always a good excuse to point you to their handy Charitable Contributions Guide for Tax Exempt Organizations. “The Geek” suggests having this guide at your fingertips and reviewing it periodically.

So because the Greater Good Geek is always looking for fun ways to remember nonprofit best practices, here is a haiku poem to remind you of this important thank you note element. Have a great #HaikuTuesday as well!

10 Haiku Tuesday

 

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