Peer-to-Peer Fundraising Tips

Qgiv NTEN May 2018

Todd Baylis of Qgiv at Austin’s NTEN Nonprofit Tech Club – May 24, 2018

Nonprofit organizations are getting a little help from friends. More and more nonprofits are inviting their biggest fans to spread the word and help raise funds for their causes.

It is called peer-to-peer (P2P) fundraising and at their May meeting, Austin’s NTEN Nonprofit Tech Club chapter got a crash course from Todd Baylis, Qgiv President.

An organization’s supporters can reach out to their network of friends to introduce them to the nonprofit through crowdfunding, walk-a-thons, giving days and more. Todd’s top P2P tips include:

  • Engage donors;
  • Cultivate relationships;
  • Provide a sense of urgency (this will minimize procrastination);
  • Create templates of messages;
  • Provide training and guides for your fundraisers;
  • Incorporate badges;
  • Also, provide an opportunity for off-line gifts.

Oh, and don’t forget that Qgiv has a peer-to-peer fundraising platform that can help enhance P2P efforts.

Austin’s NTEN Nonprofit Tech Club, a program of the Nonprofit Technology Network (NTEN), has presentations every month. Click here for info about upcoming events.

 

 

Image: Erler

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