The Benefits of Conversations

ManyChat 2018

Most of you know me as The Nonprofit Geek. But in order to spread the word about the importance of nonprofits – one needs to be up-to-date on social media uses.

So, I attended the Conversations 2018 Messenger Marketing & Chatbot Conference powered by ManyChat.

There is a recently-introduced marketing channel called Messenger Marketing. This channel developed when Facebook opened the opportunity (in 2016) for companies (such as ManyChat) to develop tools to interface with Facebook Messenger.

It was great to learn about a cutting-edge trend. And even if you don’t use the Messenger Marketing channel (yet) – there were lots of great marketing tips shared at #Conversations2018.

Here are my notes from Day One of #Conversations2018 (including the names of the experts credited with sharing these nuggets of super wisdom). Enjoy!

  • The average open rate for email is 20%; for messenger is 70-90%;
  • The average click through rate for email is 2.4%; for messenger is 20-30%;
  • A person checks smart phone 110x a day on average;
  • People naturally want a feeling of progress – so remove obstacles for them;
  • Listen to your audience: what are they asking; what progress do they want to make; where are they hanging out?
  • People like learning about themselves. Create some quizzes to help them (and learn about them at the same time);
  • Success requires measurement;
  • Create irresistible content and promote it;
  • Include an incentive to engage;
  • Create custom audiences of engagement;
  • Learn about and use Facebook custom audiences;
  • Craft your narrative first;
  • Questions can be boiled down to just 8: who, what, when, where, why, how, which and I (will I?/ should I? / can I?);
  • Instead of asking “Do you have any questions?” or “How can I help?” try asking a ‘binary’ question (i.e. yes or no answer or just two answer options).
  • If you are starting out – start with just one business objective to solve (don’t get too complicated).

Thank You Sources: Mikael Yang, CEO ManyChat, Molly Pittman, ManyChat; Dan Gamito, ManyChat, Ryan Deiss, DigitalMarketer, Brian Bagdasarian, HubSpot, Rachel Miller, Moolah Marketing, Stefanos Loukakos, Head of Messenger Business at Facebook

 

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