It seems every internet advancement produces a new way for nonprofits to spread the word about their work. Amplify Austin Day is one such way for nonprofits to describe their mission and reach potential supporters.

On January 4^th, 2019 the Texas Grants Resource Center Nonprofit Networking and Learning Program presented “Amplify Austin – Your Questions Answered.” The speaker was Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here which is a nonprofit that helps promote philanthropy in Central Texas and whose signature program is Amplify Austin Day.

Christine shared some great information about online giving, such as:

• 61% of donors worldwide prefer to give online;
• 75% of donors use social media as a primary news source;
• 90% of Amplify Austin’s donations from social media come through Facebook;
• 62% of millennials give online & are inspired by social.

Some additional tips as your nonprofit enters a giving campaign include: set your goals as a team, set measurable goals, and set goals that are bold, meaningful and attainable. In 2019, Amplify Austin Day will be from February 28th to March 1st.

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Data Source: I Live Here I Give Here, “Who Is I Live Here I Give Here”;

Image: Erler