Amplify Your Nonprofit’s Online Donations

Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here

It seems every internet advancement produces a new way for nonprofits to spread the word about their work. Amplify Austin Day is one such way for nonprofits to describe their mission and reach potential supporters.

On January 4th, 2019 the Texas Grants Resource Center Nonprofit Networking and Learning Program presented “Amplify Austin – Your Questions Answered.” The speaker was Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here which is a nonprofit that helps promote philanthropy in Central Texas and whose signature program is Amplify Austin Day.

Christine shared some great information about online giving, such as:

  • 61% of donors worldwide prefer to give online;
  • 75% of donors use social media as a primary news source;
  • 90% of Amplify Austin’s donations from social media come through Facebook;
  • 62% of millennials give online & are inspired by social.

Some additional tips as your nonprofit enters a giving campaign include: set your goals as a team, set measurable goals, and set goals that are bold, meaningful and attainable. In 2019, Amplify Austin Day will be from February 28th to March 1st.

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Data Source: I Live Here I Give Here, “Who Is I Live Here I Give Here”;

Image: Erler

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