Amplify Your Nonprofit’s Online Donations

Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here

It seems every internet advancement produces a new way for nonprofits to spread the word about their work. Amplify Austin Day is one such way for nonprofits to describe their mission and reach potential supporters.

On January 4th, 2019 the Texas Grants Resource Center Nonprofit Networking and Learning Program presented “Amplify Austin – Your Questions Answered.” The speaker was Christine Herlin, Manager of Nonprofit & Customer Relations at I Live Here I Give Here which is a nonprofit that helps promote philanthropy in Central Texas and whose signature program is Amplify Austin Day.

Christine shared some great information about online giving, such as:

  • 61% of donors worldwide prefer to give online;
  • 75% of donors use social media as a primary news source;
  • 90% of Amplify Austin’s donations from social media come through Facebook;
  • 62% of millennials give online & are inspired by social.

Some additional tips as your nonprofit enters a giving campaign include: set your goals as a team, set measurable goals, and set goals that are bold, meaningful and attainable. In 2019, Amplify Austin Day will be from February 28th to March 1st.

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Data Source: I Live Here I Give Here, “Who Is I Live Here I Give Here”;

Image: Erler

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Get that grant!

Grant Writing Class at Austin’s Center for Nonprofit Studies

I am thrilled to share the news: I’ll be presenting a day-long Grant Writing seminar at Austin’s Center for Nonprofit Studies on December 4th, 2018. I hope you’ll join me!

Get ready to look at grant writing in a new way – and energize your fundraising efforts! We’ll cover the basics of applications that support nonprofit organizations; join us if your level is anywhere from beginner up to intermediate. We’ll cover:

  • Overview of grant funding
  • Your “success compass” – Top-line information about three key areas will point the way to a strong application. In this class we will focus on what you need to know and how to gather that information.
    • Know your organization
    • Know your potential funder
    • Know yourself (and your job)
  • The application journey – Once you have the facts above, you are ready to take the application journey. A strong application process will help you build a successful application. This class will teach the essential activities of going from step to step to step.
    • Step one: Our Nonprofit Organization has a Dream
    • Step two: We Have Found a Potential Grant Funder
    • Step three: We Have Turned in the Application
    • (Step four: Celebrate Success!)
  • Key tools for success – Now that you have the outline of what you need and how to proceed, this last section will give you practical tips, tools and hacks for crafting a successful application.

I am excited about helping nonprofits achieve their missions. I have been writing grant applications since the 1990s and have raised over $10 million in grant funds for recipient organizations.  I also hold a master’s degree in Business with an Arts Administration (Nonprofit) specialization, and am Certified Fund Raising Executive (CFRE).

Here is the link for tickets. I hope you’ll join me to learn more about successful grant writing on Tuesday, December 4, 2018 from 9:00 AM – 4:00 PM at ACC Highland Business Center, 5930 Middle Fiskville Rd, Austin, TX 78752.

 

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Image: Cutrer

How Can Nonprofits Best Use Facebook?

Facebook at TGRC Sept 2018

On September 25th Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center

Social Media is a great way to get the word out about the work of your nonprofit organization. Facebook offers so many options for nonprofits: from outreach to fundraising. On September 25th, 2018 Veronica Peñaloza Wolfermann, Facebook Account Manager for nonprofits spoke to a group of nonprofit professionals from Texas Grants Resource Center about how best to use Facebook for the good of the community.

Here is a selection of some of the info, tips and hacks that Veronica described:

  • There are currently 2 million nonprofit pages on Facebook
  • 150 million people are connected to a nonprofit page on Facebook
  • If a nonprofit wants to get verified with Facebook this is the link to start: facebook.com/donate/signup
  • Also it would be wise for a nonprofit to be registered and up to date with GuideStar
  • Facebook will be participating in a coordinated effort for #GivingTuesday (this year it is November 27th)
  • 100% of donations made through Facebook payments to nonprofits now go directly to those organizations
  • Suggestion: if you have an influencer who supports your nonprofit, ask that influencer to add a ‘donate’ button to a Facebook live video
  • Some nonprofits that use Facebook well (to look at for examples): St. Jude Children’s Research Hosptial, Pancreatic Cancer Action Network, Save the Children.
  • If a nonprofit has a donate button on a Facebook live feed, there is 10 times more engagement than other “non video” donation posts.
  • Nonprofits can set up mentorships if their page has a group
  • When deciding what to post on your nonprofit’s page, always ask: “will this translate into donations, volunteers or other support?” If the subject is not aligned with the nonprofit’s mission, the post probably won’t help much (even if it gets a lot of likes).

Here is a link to some of the Facebook offerings that Veronica described. Here is a link to info about future Texas Grants Resource Center presentations.

 

 

 

Image: Erler

 

Funder Focus: The Moody Foundation

Moody 3

Bernice Torregrossa, Grants Analyst and Regional Grants Director for The Moody Foundation speaks to nonprofit professionals at the Texas Grants Resource Center

On August 23, 2018, The Moody Foundation‘s Bernice Torregrossa, Grants Analyst and Regional Grants Director for Central Texas, spoke at the Texas Grants Resource Center. She described the philanthropic work of the Foundation, gave information about the guidelines for applying and answered questions from the nonprofit professionals in the audience.

The Moody Foundation is a Texas funder that supports the arts, education, environment, health, and social services. The Foundation accepts inquiry letters on an ongoing basis from Texas-based nonprofits. Over the years, the Moody Foundation has made more than $1.2 billion in grants throughout the state.

The Texas Grants Resource Center’s monthly presentations for nonprofit professionals further the mission of the University of Texas at Austin’s Division of Diversity and Community Engagement (DDCE). The DDCE’s Community Engagement Center (CEC) houses this program. To sign up to get first notice of upcoming speakers go to this page.

Thank you to the Moody Foundation for all the work you do to support Texas and for coming to present to central Texas nonprofit organizations at TGRC.

 

 

Image: Erler

Educators Who Tweet – We Can Make It Happen!

Greater Good Strategies has submitted a Meet Up application to SXSW EDU 2019 via their PanelPicker® process.

Please check out these proposal video – and vote! Please tell your friends and make comments in the comment section. Thank you.

Here is the link to vote: Educators Who Tweet Meet Up

Meet Up: Educators who Tweet

(PanelPicker® application for SXSW EDU 2019)

Twitter can help you teach, learn and engage. Educators have used Twitter to connect with other teachers, as a learning network and as part of lesson plans. How have you used twitter? Let’s Meetup and exchange tweeting ideas and best practices. Got a hashtag or chat you love? Let’s share. Come, and you just might see someone in real life who you’ve met on Twitter.

 

#SXSW #SXSWEDU #PanelPicker

 

 

 

 

 

 

Entrepreneurs: Let’s Talk About Work

work conf

Panel and Moderator speaking about Stress Management on July 14, 2018: Jane Hervey, Ruby Ku, Stephanie Scherzer, Maria Oliveira

Who wants to talk about work on a Saturday? When you gather 300 creatives and entrepreneurs at a conference presented by #bossbabesATX and powered by the Texas MSTC and Texas MBA Programs, it turns out to be a great way to spend a weekend.

July’s “work: a pop-up conference for creatives and entrepreneurs” at The University of Texas’ Rowling Hall offered many great chances to learn and connect. Below is just a smattering of some of the take-aways from the day:

  • If you don’t set a tempo for yourself, then other people set it for you.
  • Invest in yourself.
  • Manage your flow of energy.
  • Do not mix your business finances with your personal finances.
  • True teams come together to get a task done.

Don’t worry if you missed the Summer event, there will be another inspiring edition in February 2019  presented by #bossbabesATX, a nonprofit that amplifies and connects women and nonbinary creatives, entrepreneurs and organizers.

 

Image: Erler

 

 

Funder Focus: St. David’s Foundation

St Davids Foundation

Elizabeth Krause, ScM, Senior Program Officer at St. David’s Foundation presenting to TGRC on July 10, 2018

St. David’s Foundation is a Central Texas funder that generously supports innovative organizations solving problems related to bringing good health into reach.

On July 10, 2018, Elizabeth Krause, ScM, Senior Program Officer at St. David’s Foundation spoke to a group of nonprofit professionals at the Texas Grants Resource Center (a program of the University of Texas at Austin’s Community Engagement Center).

Elizabeth described the philanthropic work of the foundation and the grant-making process. The foundation’s work is around three focus areas (and subcategories within each area):

Providing Central Texans with the healthiest care in the world:

  • Connection to Specialty Care
  • Strong Safety Net
  • Dental Health
  • Health Care Workforce
  • Insurance Enrollment & Use

Creating the healthiest places for Central Texans to live:

  • Access to Healthy Food
  • Housing Wrap-Around Services
  • Opportunities to Be Active
  • Rural Communities

Helping Central Texans be the healthiest people they can be:

  • Aging in Place
  • Childhood Adversity
  • Teen Pregnancy Prevention
  • Women’s Health

Some of the practical grant-seeking tips Elizabeth shared include:

  • Contact Program Officers at St. David’s Foundation if you have an idea that aligns with a strategic priority;
  • Communication with a Program Officer will help to determine if the possible project aligns and is eligible;
  • The foundation encourages collaboration;
  • The foundation has grant opportunities by invitation and they also extend periodic Requests for Proposals;
  • One way to keep up-to-date with RFP and other opportunities is to follow the foundation on their social media accounts.

Be sure to visit the St. David’s Foundation site for more information on the grant process and the focus areas.