Twitter for Nonprofits: Social Media for Social Good

Many of you know how much I enjoy spending time on Twitter. I want to share what I’ve learned with local nonprofits and help take the mystery out of Twitter. I’ll be teaching a class at Austin Community College’s Center for Nonprofit Studies on June 21st, 2018.  Here is the link for tickets.

You can learn how your nonprofit organization can use Twitter to support your mission. We’ll cover the basics: following and followers; conversations and proclamations; hashtags and handles. Participants will not only learn how Twitter can support your outreach strategy, we’ll also connect attendees on twitter – taking your community to the next level. This class will take place in a computer lab, so please come ready to log in to your (or your organization’s) Twitter account for exercises.

I hope to see you on June 21st at noon!



  • Get an overview of social media strategy and how Twitter fits in to a nonprofit’s social media strategy.


  • Tweets: Who sees them? What is the best content? When should I tweet? Where is my content seen? Why should my nonprofit tweet?
  • How do I use: #s, @s, lists, direct messages, notifications?
  • How do I “create community” (and gain followers).

Other Outcomes:

  • Connecting with classmates on Twitter.
  • Learning about conversations and proclamations: Who am I writing to? Who can see my tweets?
  • Answering your questions about twitter.

Social Media on a Shoestring – for Nonprofits

TGRC panel

Today the Texas Grants Resource Center presented a panel of social media experts who gave nonprofits tips for how to do social media on a budget.

Some of the tips included:

  • Remember to tell your story
  • Try to A/B test when you can
  • Know your audience
  • Speak to your audience
  • Remember to look at your analytics

Thank you again to the panelists for sharing your wisdom with the TGRC Partner Learning Program. This program’s aim is to provide events that will uplift, educate and connect in ways that make our nonprofit community even stronger.

To join the Community Partner list, send an email with “Subscribe as Partner” in the subject line to: erler [at] austin [dot] utexas [dot] edu

Experts on the panel:

Jon Lebkowsky CEO, Founder and Digital Strategist at Polycot Associates (offering web consulting, web design and development services especially to mission-driven organizations).

Tara Morrow, Digital Marketing Manager at Mighty Citizen (focusing on branding and digital strategy for mission-driven organizations).

Lisa Goodgame of Lisa Goodgame Consulting (creating strategic communications for social impact organizations).


Notes from SXSW 2018: Designing Culture

Not able to get to Austin for SXSW 2018? No worries – I took notes.

Here are the notes from the thought-provoking ‘Designing Culture’ session featuring:

  • Miguel McKelvey the Co-founder and Chief Culture Officer of WeWork; and,
  • Sarah Lewis an Assistant Professor of History of Art and Architecture and African and African American Studies at Harvard University.

As you likely know, WeWork is, what many would call a co-working space (but what WeWork calls ‘a platform for creators that helps people make a life, not just a living’).

The folks at WeWork have given a lot of thought to what ‘culture’ is – and how they can provide it to their members.

Very thought-provoking! Click here if you’d like to learn more about the session.

Ideas the session touched on:



Learning and Networking Opportunities for Nonprofit Professionals

Austin-based nonprofit professionals may already know of the services of the Texas Grants Resource Center – which offers grant-search support, such as access to Foundation Center databases.

But the TGRC also houses the Community Partner Learning Program – which provides events that will uplift, educate and advance in ways that make the Central Texas nonprofit community even stronger. Nonprofit professionals and advocates gain skills and insights to boost their social impact work.

Check out descriptions of some of the recent presentations below. And if you have not already, please sign up to get invitations to future events here.


Get Online! Using Google to Drive Traffic to Your Nonprofit with Robin Manas

Get Online! Using Google to Drive Traffic to Your Nonprofit with Robin Manas

Get Online! Using Google to Drive Traffic to Your Nonprofit by Robin Manas (Nov. 13, 2017)
Drive web traffic to your nonprofit’s site by using Google’s AdWords, free advertising offered to eligible nonprofit organizations. Nonprofits use these Google Ad Grants to recruit volunteers, attract donations and share organization information.


Susannah Erler of Greater Good Strategies

Grant Writing with Susannah Erler of Greater Good Strategies

Grant Basics: Write. Apply. Repeat. by Susannah Erler (Oct. 17, 2017)
A presentation about the key to finding the right grant opportunities and to writing strong applications! Susannah Erler, a Certified Fundraising Executive (CFRE), presented approaches and offered tips for taking your grant strategy to the next level.


Marisol Foster of the Webber Family Foundation

Marisol Foster of the Webber Family Foundation

Funder Focus – The Webber Family Foundation by Marisol Foster (Feb. 12, 2018)
A presentation by The Webber Family Foundation – a local funder that focuses on the gap between proficiency and potential in lower income youth. Executive Director, Marisol Foster described the philanthropic work of the foundation and the grant-making process.

Grant Writing Workshop in Austin

Austin – I’ll be presenting free workshop for the Texas Grants Resource Center (formerly known as the Regional Foundation Library) called Grant Basics: Write. Apply. Repeat.

I hope you can join us on October 17th from noon to 1 p.m. (click below for details and to RSVP).

#nonprofit #learning #fundraising #philanthropy

https _cdn.evbuc.com_images_36341673_212251679722_1_original

Nonprofits: Build Relationships (and Revenue)

Austin’s Regional Foundation Library (RFL) was fortunate to have “mediapreneur,” local do-gooder and global connector Ruben Cantu share his insights and knowledge with the group of nonprofit professionals who are members of the RFL.


He shared his formula for building relationships (and revenue) for nonprofit and social impact organizations. (First ingredient in the formula: get to know each other).

Check out more of what Ruben has to offer here and at the organizations listed below. Ruben is:

  • Board Member of I Live Here I Give Here (the organization behind Amplify Austin);
  • CEO of the LevelUp Institute, a career accelerator for first generation college students;
  • Executive Director of (formerly Austin+SocialGood), dedicated to a global conversation of how technology and social media can help solve social problems; and
  • Board Member of Austin Forum on Technology and Society.

Thank you Ruben!


How to Incubate Creativity

I had the pleasure of attending a 2017 SXSW Conference panel titled: How to Incubate Creativity. The conversation was inspiring – and reconfirms the importance of having spaces for artists and techies to create.

The panelists were:

I’d encourage you to visit their web pages to find out more about these interdisciplinary incubators that are hatching forward-thinking, creative projects.  And here are the notes I took as a recap for you:

SXSW creativity notes


Inspired by Creativity

So many passionate and creative people can be found at the 2017 SXSW Conference. Yesterday I met Monica Kang who does great work with Innovators Box   – an organization that “aims to redefine human capital potential and workforce culture by empowering all professionals with creativity and creative confidence.”

She had me sold when she said “I teach creativity.” Yes! (Plus, I love their sticker). Check it out!


Susannah (the Greater Good Geek) with the InnovatorsBox sticker!

Texas Bill about Sanctuary Cities

Status February 2, 1pm:

Re: SB4 (here is an explanation of what it is and a link to the Senate hearing: About SB 4: Against Sanctuary Cities )

Action you can take:

  • Citizens can go to the Capitol in Austin and register their position for or against the bill.
  • You can choose “don’t testify” when you indicate your position. This means you don’t need to speak about it (if you don’t want to).
  • The longer the list the stronger the impact.
  • You can also observe the hearings in the Senate gallery.

Notes about registering:

  • You can do this while the hearing is going on.
  • The hearing is expected to go on until at least 9pm
  • There are 4 computers set up in front of the Senate Chambers (the East portion of the main Capitol building – second floor)
  • It takes only a minute or two to register your name and address and your position.
  • You can register as representing your self (you don’t need to name your place of work for example).

This is a picture of a charming pair doing their civic duty: